About Be Real Assets LLC

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After years of watching people, including themselves—work hard just to stay afloat, Christine and Jon Callesen founded Be Real Assets with a bold mission: to help everyday people grow their worth, not just their workload.

They know what it’s like to juggle income without gaining freedom. They’ve walked through financial frustration and came out the other side with a passion to help others do the same through education, real strategies, and ownership of real assets.

Christine and Jon don’t just teach this, they live it. And their greatest joy is walking alongside others with clarity, confidence, and heart.

At Be Real Assets, we don’t just talk about freedom.

We help people own it.

We know what it’s like to work hard, feel stuck, and live one emergency away from crisis. That’s why we teach a different kind of wealth—rooted in ownership, clarity, and real strategies like gold and silver you can see, hold, and trust. 

Through our partnerships you get access to government-backed precious metals at dealer-direct pricing as well as financial tools poised to secure your future—plus the tools, training, and community to protect what you earn and build a legacy that lasts.

No gimmicks. No fluff. And definitely no greasy sales tactics. Just sound principles, real support, and a path to peace of mind.

If you’re tired of chasing and ready to build, you’re in the right place.

 We’re not here to play small, push hype, or sugarcoat the truth. At Be Real Assets, our mission is simple:
Help people like you build lasting wealth—with open eyes and real tools.

We serve the overlooked, the burned, the barely-hanging-on, and the quietly fearless—offering solutions rooted in Sound Money principles, not empty promises.

You deserve assets that grow while you sleep.
 You deserve a community that sees your value—even before your bank account reflects it.
 You deserve freedom—not just financial, but personal, emotional, and generational.

We lead with honesty. We build with integrity. We stay accountable to the legacy we’re creating.
 Because freedom isn’t just about money.
It’s about power. Choice. And dignity.

This is not just business.
This is the Be Reaal Way: Respectful. Empathetic. Authentic. Accountable. Legacy-driven. Always.